From strategic advice to digital marketing execution, we help you build, grow, and run a resilient and profitable dental practice.
Being a great dentist is only half the battle. In today’s competitive market, many practice owners struggle with the same challenges:
Strategic Advisory
Build a solid business foundation and optimise your operations for maximum efficiency.
Digital Marketing
Attract a consistent stream of high-value patients and fill your appointment book.
Community Growth
Connect with an exclusive network of industry experts and fellow practice owners.
Our Partners & Accreditation
Being a great dentist is only half the battle. In today’s competitive market, many practice owners struggle with the same challenges:
Inconsistent Patient Flow
Struggling to attract a predictable stream of new, high-value patients.
Operational Inefficiency
Feeling bogged down by day-to-day management instead of focusing on long-term strategy.
Business Uncertainty
Lacking a clear roadmap for financial growth, profitability, and future exit strategies.
We provide a holistic framework that integrates every aspect of your business, ensuring every decision you make contributes to long-term value.
We help you see the bigger picture, from financial planning and operational streamlining to succession and exit strategies.
Our data-led marketing campaigns are designed not just for visibility, but for attracting the right kind of patients that grow your bottom line.
Gain access to our curated community of practice owners and industry professionals to share insights and foster growth.
Number of Enquiries
+240% Growth in Online Enquiries in 6 Months
| Month | New Enquiries | Analysis & Key Activities |
|---|---|---|
| May 2025 | 5 | Phase 1: Foundation Building • Rolled out the new "Richmond Smiles" brand strategy. • Conducted a full technical website audit and optimisation. • Began building local citations to validate the practice's address and authority with Google. |
| June 2025 | 6 | Phase 2: Initial Optimisation • Completed an in-depth optimisation of the Google Business Profile (GBP) with new brand assets. • Deployed core service page content targeting long-tail keywords. • A slight initial increase as Google began to index the changes. |
| July 2025 | 6 | Phase 3: Authority Building • A critical 'plateau' phase where foundational SEO efforts continued to build authority in the background. • Focused on creating high-quality blog content answering common patient questions. • Strengthened local signals, cementing the practice's position as a trusted entity in Richmond. |
| August 2025 | 10 | Phase 4: The Tipping Point • The authority built in the first three months began to compound. • A significant improvement in Google Maps rankings for key terms delivered the first major jump in leads. • The "Richmond Smiles" brand started gaining local recognition. |
| September 2025 | 10 | Phase 5: Acceleration & Dominance • The website now had sufficient authority to rank for more competitive, high-value keywords (e.g., "veneers richmond", "implants richmond"). • The 'snowball effect' took hold: higher rankings generated more clicks, which in turn reinforced higher rankings. • Strong, visible growth was achieved. |
| October 2025 | 17 | Phase 6: Sustainable Results • The marketing and branding system was now operating like a well-oiled machine. • Achieved a new high-performance baseline, delivering a predictable flow of new patients and creating the foundation for business expansion. |
Operational Growth: Confident Expansion
The predictable and sustained increase in new patients, culminating in 17 new enquiries in October , created the demand and confidence for the practice to hire a new associate dentist , breaking through its previous growth barriers.
Successful Brand Transition: Winning Local Trust
After six months, branded keywords like "Richmond Smiles" and "Richmond Smiles Dental" became the top drivers of clicks, overtaking the founder's name. This proved the new brand had earned recognition and trust in the market, standing on its own two feet.
Digital Performance: Dominating the Local Market
• +240% Growth in New Patient Enquiries: A stable, significant increase in new patient flow in just six months.
• Top 10 Ranking for "richmond dentist": Secured a page-one ranking (position 9) for the most critical commercial keyword.
We think like practice owners, not just marketers. Our holistic business perspective means we look at your entire ecosystem—from patient flow and operational capacity to your long-term financial goals. We ensure our marketing strategies are not just generating clicks, but are building a stronger, more sustainable business.
Absolutely not. Our primary focus is on profitability. While rankings and traffic are important metrics, our ultimate measure of success is your return on investment (ROI). Our goal isn’t just to make you busy; it’s to attract high-value patients and make your practice more profitable.
We are committed to being your long-term partner through every stage of your business journey. This begins with building a solid foundation for growth and continues all the way to strategic planning for your eventual exit. We’re here to provide consistent value and adapt our strategies as your practice evolves.
Whether you’re starting a new clinic, seeking growth, or planning your exit, our team is ready to help. Let’s start the conversation.
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